Skip to main content

Asda Deliver Big Data Seminar at the Information School


On Tuesday 12 May 2015, Ed Child, Head of Customer Data Team at Asda joined us in the Information School to present a seminar on 'How Asda are using big data to understand their customers'.

The seminar explored how Asda is engaging Big Data to understand its customers. Ed considered a number of factors during the seminar:

  • The opportunities that Big Data has presented to business to understand customer behaviour
  • Examples of this data use in action to drive personal communications
  • How technology is impacting the changing retail landscape and impact on shopping

Ed is responsible for Customer Data at Asda, having created and managed the Single Customer View for a number of years. This includes leading a team of analysts delivering insights from data to understand customer behaviour, as well as the tools and technology powering Asda CRM systems. He is also responsible for Marketing Effectiveness, helping support one of the country's largest retailers to understand the impact of its marketing through Test & Control, Econometrics and Attribution modelling. Ed has a background in GIS, CRM, digital marketing, analytics, data management and marketing evaluation, and experience in using a wide range of analytics tools including Unica, Alterian and most recently SAS.

The seminar was a very popular event and we would like to thank Ed for visiting the Information School.





Labels:

Comments

Post a Comment

Popular posts from this blog

Raspberry Pi Weather Project now live

A project to create a raspberry pi weather station is currently live in the Information School.  The Sheffield Pi weather station has been created by Romilly Close, undergraduate Aerospace Engineering student at the University of Sheffield.  The project was funded by the Sheffield Undergraduate Research Experience (SURE) scheme and is being supervised by Dr Jo Bates, Paula Goodale and Fred Sonnenwald from the Information School. Information about the Sheffield Pi station and how to create your own can be found on the project website .  You can also see live data from the Sheffield Pi station on Plot.ly , and further information can also be found on the Met Office Weather Observations Website .    This work compliments the School’s existing project entitled ‘The Secret Life of a Weather Datum’ which explores socio-cultural influences on weather data.  This project is funded under the AHRC’s Digital Transformations Big Data call.  It aims to pilot a new approach to im
Post a Comment
Read more

Our Chemoinformatics Group wins Jason Farradane Award

The Information School's Chemoinformatics Research Group has been awarded the 2012 UKeiG Jason Farradane Award , in recognition of its outstanding 40 year contribution to the information field. The prize is awarded to the three current members of the group,  Professor Val Gillet , Dr John Holliday and Professor Peter Willett . The judges recognised the Group's status as one of the world's leading centres of chemoinformatics research, a major contributor to the field of information science, and an exemplar in raising the profile of the information profession. The School has a long association with the Farradane prize. Its second recipient was long time member of staff Professor Mike Lynch in 1980.
Post a Comment
Read more

Reflections on LILAC 2023

Current student Yuki attended the LILAC Conference - the Information Literacy Conference - in April and shares her thoughts below! I attended LILAC this year as a MA Librarianship student at the Information School. Attending the conference was an incredible opportunity to meet other library professionals from across the world and learn about information literacy from a variety of perspectives.
Post a Comment
Read more